Moohong reveals new logo emphasizing the importance of harmony and balance. The world is becoming more divided and hatred with the rise of political, racial, religious and class conflict. In this circumstance, the brand realized the need to have right balanced ideas and thought to resolve and harmonize the conflict.
The new logo is based on the shape of a fountain pen that symbolizing knowledge and thought. To express balance and harmony, the fountain pen nibs are attached equally on both sides, and the fountain pens with the same shape are positioned at an exact 45 degree angle inside the rim rather than leaning to one side. It symbolizes the importance of balanced thinking and harmony rather than extreme left and right.
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